Designed for Real Estate Agents
Pre-Listing Property
Preparation
Pre-Staging
&
Staging+
New York
Hamptons
London
San Francisco
"The worst part is coordinating everything. The whole point is I can be hands-off."
"No surprises with Chelsea. I never have to worry about runaway costs."
"Why would I want to chase contractors? That's why I hired Chelsea."
"The breadth of the offering is quite exceptional."
"I haven't seen that A-to-Z value prop. Only stagers or only clearing people, never combined.I haven't seen that A-to-Z value prop yet. Only stagers or only clearing people, never combined."
"First time I did it myself—won't go back."
Summarize with AI
See the transformation. Hear the story.
Explore Real Projects
From Pre-Staging To Staging+
Explore
Real
Projects
From
Pre-Staging
To
Staging+
Our Before & After gallery shows every phase of the process — from Pre-Staging to the final Staging+ result.
Interactive Before & After Sliders
Slide to see the full transformation in every detail.
Written & Audio Case Studies
Get the full story behind the property, the people, and the process.
Listen to the Story
Drag the slider to view the before and after.
The Problem
Doing
It
Yourself
Misses
Selling
Season
Deadlines
Overwhelmed clients and dated properties multiply the time between listing and close.
Agent
Client
Vendor Chaos
Coordinating multiple vendors takes time away from your business
Client Inexperience
Passing off the prep work results in delays and unmet expectations
Skipping Clean-up
Without clean-up you're left with eyesores you can't hide at a showing
Runaway Costs
Separate vendors, separate invoices, and costs climb with every delay
Offloading Assets
Years of accumulated valuables are complicated to sell and remove
Rules & Regulations
Misunderstanding city and building requirements can lead to problems
Vendor Chaos
Coordinating multiple vendors takes time away from your business
Client Inexperience
Passing off the prep work results in delays and unmet expectations
Skipping Clean-up
Without clean-up you're left with eyesores you can't hide at a showing
Runaway Costs
Separate vendors, separate invoices, and costs climb with every delay
Offloading Assets
Years of valuables are complicated to sell and remove
Rules & Regulations
Misunderstanding city and building requirements can lead to problems
Vendor Chaos
Coordinating multiple vendors takes time away from your business
Client Inexperience
Passing off the prep work results in delays and unmet expectations
Skipping Clean-up
Without clean-up you're left with eyesores you can't hide at a showing
Runaway Costs
Separate vendors, separate invoices, and costs climb with every delay
Offloading Assets
Years of accumulated valuables are complicated to sell and remove
Rules & Regulations
Misunderstanding city and building requirements can lead to problems
Vendor Chaos
Coordinating multiple vendors takes time away from your business
Client Inexperience
Passing off the prep work results in delays and unmet expectations
Skipping Clean-up
Without clean-up you're left with eyesores you can't hide at a showing
Runaway Costs
Separate vendors, separate invoices, and costs climb with every delay
Offloading Assets
Years of accumulated valuables are complicated to sell and remove
Rules & Regulations
Misunderstanding city and building requirements can lead to problems
One Partner to Handle It All
One Team. One Point of Contact. Continuous Accountability.
Pre-Staging
Approx. 2 weeks
We organize possessions, clear the home, protect memories, and find buyers for valuables—readying the person for staging.
Decluttering: 1 week
Downsizing: 1 week
Staging+
Approx. 4 weeks
We repair and stage the property for one flat fee, preventing walk-through negotiations and keeping costs clear from the start.
Repairs: 3 weeks
Smart Staging: 1 week
One Partner to Handle it All
Pre-Staging
Approx. 2 weeks
We organize possessions, clear the home, protect memories, and find buyers for valuables—readying the person for staging.
Decluttering: 1 week
Downsizing: 1 week
Staging+
Approx. 4 weeks
We repair and stage the property for one flat fee, preventing walk-through negotiations and keeping costs clear from the start.
Repairs: 3 weeks
Smart Staging: 1 week
The Solution
Comprehensive
Preparation
From
A
to
Z
One team. One point of contact. Continuous accountability.
Pre-Staging
Pre-Staging readies the person for staging. We organize their life and possessions, clearing the home, protect the memorable, and connect the valuable to its right buyer.
Phase 1
Decluttering & Clearing
Approx. 1 week
Phase 2
Downsizing & Coordination
Approx. 1 week
Staging+
Legacy staging reimagined: property repairs that deliver a negotiation-free walk-through, staged for one flat fee with no surprises.
Phase 3
Repairs & Upgrades
Approx. 3 weeks
Phase 4
Smart Staging
Approx. 1 week
Pre-Staging
Pre-Staging readies the person for staging. We organize their life and possessions, clearing the home, protect the memorable, and connect the valuable to its right buyer.
Phase 1
Decluttering
& Clearing
Approx. 1 week
Phase 2
Downsizing
& Coordination
Approx. 1 week
Staging+
Legacy staging reimagined: property repairs that deliver a negotiation-free walk-through, staged for one flat fee with no surprises.
Phase 3
Repairs
& Upgrades
Approx. 3 weeks
Phase 4
Smart
Staging
Approx. 1 week
Pre-Staging
Pre-Staging readies the person for staging. We organize their life and possessions, clearing the home, protect the memorable, and connect the valuable to its right buyer.
Phase 1
Decluttering & Clearing
Approx. 1 week
Phase 2
Downsizing & Coordination
Approx. 1 week
Staging+
Legacy staging reimagined: property repairs that deliver a negotiation-free walk-through, staged for one flat fee with no surprises.
Phase 3
Repairs & Upgrades
Approx. 3 weeks
Phase 4
Smart Staging
Approx. 1 week
Our Four-Part Service
Decluttering & Clearing
First the sorting: every item assessed and accounted for.
Then the cleaning: carpets, junk removal, movers for storage.
What Happens in 1 Week
Assessing
the work needed to get a detailed project roadmap with milestone dates
Sorting
personal belongings and sensitive documents to ensure no stone is left unturned
Itemizing
property contents cataloged into a digital record for the homeowner and family
Measuring
furniture to right-size storage costs and eliminate vendor guesswork on crew and timing
Cleaning
every room and scheduling carpet service, movers, and junk removal
Phase 1
Pre-Staging
Approx. 1 Week
Decluttering & Clearing
First the sorting: every item assessed and accounted for. Then the cleaning: carpets, junk removal, movers for storage.
What Happens in 1 Week
Assessing
the work needed to get a detailed project roadmap with milestone dates
Sorting
personal belongings and sensitive documents to ensure no stone is left unturned
Itemizing
property contents cataloged into a digital record for the homeowner and family
Measuring
furniture to right-size storage costs and eliminate vendor guesswork on crew and timing
Cleaning
every room and scheduling carpet service, movers, and junk removal
Downsizing & Coordination
The homeowner downsizes for the next place. Chelsea prices what's valuable and finds its buyer. Donation, auction, consignment, or our global online marketplaces.
What Happens in 1 Week
Contacting
donation centers, auction houses, appraisers and consignment stores
Negotiating
bids, estimates, and donation approvals to receive the highest value
Scheduling
one calendar with multiple bookings so that there are zero collisions
Arranging
COIs, elevator schedules, and deposits directly with building management
Selling
valuables through our online marketplace accounts with buyers across the globe
Phase 2
Pre-Staging
Approx. 1 Week
Downsizing & Coordination
The homeowner downsizes for the next place. Chelsea prices what's valuable and finds its buyer. Donation, auction, consignment, or our global online marketplaces.
What Happens in 1 Week
Contacting
donation centers, auction houses, appraisers and consignment stores
Negotiating
bids, estimates, and donation approvals to receive the highest value
Scheduling
one calendar with multiple bookings so that there are zero collisions
Arranging
COIs, elevator schedules, and deposits directly with building management
Selling
valuables through our online marketplace accounts with buyers across the globe
Repairs & Upgrades
Contractors are brought in to carry out selective repairs that move the needle. No over-spending. No missed deadlines.
What Happens in 3 Weeks
Specializing
in occupied homes and the moving parts involved: owners, belongings, contractors
Sourcing
trusted contractors who show up and exclusively offer preferential pricing and scheduling
Cost Saving
approach by only selecting targeted repairs that move the needle
Protecting
your seller from the walk-through credits that cost more than the repairs themselves
Supervising
to ensure the work is executed properly and deadlines are met
Phase 3
Staging+
Approx. 3 Weeks
Repairs & Upgrades
Contractors are brought in to carry out selective repairs that move the needle. No over-spending. No missed deadlines.
What Happens in 3 Weeks
Specializing
in occupied homes and the moving parts involved: owners, belongings, contractors
Sourcing
trusted contractors who show up and exclusively offer preferential pricing and scheduling
Cost Saving
approach by only selecting targeted repairs that move the needle
Protecting
your seller from the walk-through credits that cost more than the repairs themselves
Supervising
to ensure the work is executed properly and deadlines are met
Smart Staging
Flat fee covers it all. No initial term. No rental extension fees. Staging stays in place until the contract settles.
What Happens in 1 Week
Positioning
a property to align with an ideal customer and their expectations of the area
Repurposing
around what's already in the home, adding only what's needed
Revealing
the original architectural character hidden behind decades of renovations
Sourcing
contemporary furnishings delivered directly to the home, reducing costs
Adding
permanent touches during staging that stay with the home
Phase 4
Staging+
Approx. 1 Week
Smart Staging
Flat fee covers it all. No initial term. No rental extension fees. Staging stays in place until the contract settles.
What Happens in 1 Week
Positioning
a property to align with an ideal customer and their expectations of the area
Repurposing
around what's already in the home, adding only what's needed
Revealing
the original architectural character hidden behind decades of renovations
Sourcing
contemporary furnishings delivered directly to the home, reducing costs
Adding
permanent touches during staging that stay with the home
Who Chelsea Benefits the Most
When the complexity goes beyond the property itself.
Downsizing Baby Boomers
The Retired Couple
“Our lifetime is in our home, how do we sort through it all?”
Who Chelsea
Benefits the Most
When the complexity goes beyond the property.
Downsizing
Baby Boomers
The Retired Couple
The Widow
Siblings with Aging Parents
Life Transition
Gen X
Family with Kids
Divorced Single Parent
The Busy Professional
Inherited
Estates
Out-of-State Children
Older Family Members
Executor Managing the Estate
Who
Chelsea
Benefits
Most
When the complexity goes beyond the property, our four-part service helps clients organize what's staying, what's going, and what's next.
Downsizing Baby Boomers
The Retired Couple
The
Widow
Siblings with Aging Parents
Estate Properties
Inherited By
Out-of-State Children
Inherited By
Older Family Members
Executor Managing The Estate
Life Transition Gen X
Family with Kids
Divorced Single-Parent
The Busy Professional
What You Get When
Chelsea Handles Your Project
Budget Conscious Approach
Flat-Fee Model
Transparent proposal with no hidden fees or surprises
No Runaway Costs
No added fees no matter how long the property sits
Packaging & Pricing
No overspending with a-la-carte packaging & tiered pricing
On-Site Project Management
One Team, One Contact
End-to-end property preparation carried out by one team
On-Site For Every Task
On-site for every phase including vendor appointments
Fully Insured
If anything goes wrong on-site, our insurance covers it
No Vendor Chaos
Proven Vendor List
Years of projects cut our list to vendors who show up
Competitive Pricing
Multiple vendors per trade bid for every project
Priority Scheduling
Steady work from us means our jobs jump the queue
Sales Records
Expedited Time To Market
Track record of meeting selling season deadlines
Enhanced Online Visibility
Track record of earning more views and buyer saves on StreetEasy
Fewer Days on Market
Properties prepared by Chelsea spend 70% less time on market
Benefits
What
You
Get
When
Chelsea
Handles
Your
Project
Budget Conscious Approach
Flat-Fee Model
Transparent proposal with no hidden fees or surprises
No Runaway Costs
No added fees, no matter how long your property stays on the marketNo added fees no matter how long the property sits
Packaging & Pricing
No overspending with a-la-carte packaging & tiered pricing
On-Site Project Management
One TeamOne Team, One Contact
End-to-end property preparation carried out by one team
On-Site For Every Task
On-site for every phase including vendor appointments
Fully Insured
If anything goes wrong on-site, our insurance covers it
No Vendor Chaos
Proven Vendor List
Years of projects cut our list to vendors who show up
Competitive Pricing
Multiple vendors per trade bid
for every project
Priority Scheduling
Steady work from us means our jobs jump the queue
Proven Track
RecordBoosted Selling Power
Time to MarketExpedited Time To Market
Track record of consistently meeting key selling season deadlinesTrack record of meeting selling season deadlines
Online VisibilityEnhanced Online Visibility
Track record of earning more views and buyer saves on StreetEasy
Days on MarketFewer Days on Market
Properties prepared by Chelsea spend 70% less time on market
Transparency for
Real-Time Visibility
Agent App
Client App
Track Progress
View Upcoming Appointments
Personal Assets
Direct Communication
Technology
Real-Time Project Visibility
Digital
Transparency
For
Real-Time
Project
Visibility
Both apps keep everyone in the loop.Both apps keep everyone in the loop, so you're never chasing an update and your client never wonders what's happening inside their home.
Track Progress
Know exactly where the property stands without making a single call
View Upcoming
Appointments
Your clients always know who's coming and when — No surprises, no anxiety
Agent App
Client App
Personal Assets
Visual image of belongings with option to keep or remove
Direct Communication
Your clients get the answers they need. No calls, no back-and-forth
Chelsea’s Results vs. Doing It Yourself
175 W 93rd St
Upper West Side · Same unit line; identical square footage. One prepared by the seller. One prepared by Chelsea.
| Seller · Apt 10K | Listing Comparison | Chelsea · Apt 12K |
|---|---|---|
| 116 | Days on market | 16 |
| 37 | StreetEasy saves | 141 |
| × | Closing record | ✓ |
| — | Preparation time | 8 weeks |
550 Grand St
Lower East Side · Same floorplan and square footage. One prepared by the seller. One prepared by Chelsea.
| Seller · Apt J7E | Listing Comparison | Chelsea · Apt G3E |
|---|---|---|
| 106 | Days on market | 35 |
| 23 | StreetEasy saves | 79 |
| × | Closing record | ✓ |
| — | Preparation time | 7 weeks |
166 W 76th St
Upper West Side · Same unit line; identical square footage. One prepared by the seller. One prepared by Chelsea.
| Seller · Apt 5B | Listing Comparison | Chelsea · Apt 4B |
|---|---|---|
| 193 | Days on market | 70 |
| 31 | StreetEasy saves | 94 |
| × | Closing record | ✓ |
| — | Preparation time | 8 weeks |
Chelsea’s Results vs.
Doing It Yourself
175 W 93rd St
Upper West Side · Same unit line; identical square footage.
Prepared by seller
Apt 10K
- Days on market
- 116
- StreetEasy saves
- 37
- Closing record
- ×
- Preparation
- —
Prepared by Chelsea
Apt 12K
- Days on market
- 16
- StreetEasy saves
- 141
- Closing record
- ✓
- Preparation
- 8 weeks
550 Grand St
Lower East Side · Same floorplan and square footage.
Prepared by seller
Apt J7E
- Days on market
- 106
- StreetEasy saves
- 23
- Closing record
- ×
- Preparation
- —
Prepared by Chelsea
Apt G3E
- Days on market
- 35
- StreetEasy saves
- 79
- Closing record
- ✓
- Preparation
- 7 weeks
166 W 76th St
Upper West Side · Same unit line; identical square footage.
Prepared by seller
Apt 5B
- Days on market
- 193
- StreetEasy saves
- 31
- Closing record
- ×
- Preparation
- —
Prepared by Chelsea
Apt 4B
- Days on market
- 70
- StreetEasy saves
- 94
- Closing record
- ✓
- Preparation
- 8 weeks
Return on Investment
Chelsea's
Results
vs.
Doing
It
Yourself
Two different units in the same building, on the same unit line with identical square footage.
One prepared by the seller. One prepared by Chelsea.
Two different units in the same building, on the same unit line with identical square footage. One prepared by the seller. One prepared by Chelsea.
Prepared by SEller
175 W 93rd ST
Apt 10K
New York • Upper West Side
Listing Stats
Days on Market
116
DAys
Saves on
37
User Saves
Closing Record
Preparation Time
Total Time
-
Prepared by
175 W 93rd ST
Apt 12K
New York • Upper West Side
Listing Stats
Days on Market
16
DAys
Saves on
141
User Saves
Closing Record
Preparation Time
Total Time
8
Weeks
vs.
Two different units in the same building, with the same floorplan and square footage.
One prepared by the seller. One prepared by Chelsea.
Two different units in the same building, with the same floorplan and square footage. One prepared by the seller. One prepared by Chelsea.
Prepared by SEller
550 Grand St
Apt J7E
New York • Lower East Side
Listing Stats
Days on Market
106
DAys
Saves on
23
User Saves
Closing Record
Preparation Time
Total Time
-
Prepared by
550 Grand St
Apt G3E
New York • Lower East Side
Listing Stats
Days on Market
35
DAys
Saves on
79
User Saves
Closing Record
Preparation Time
Total Time
7
Weeks
vs.
Two different units in the same building, on the same unit line with identical square footage.
One prepared by the seller. One prepared by Chelsea.
Two different units in the same building, on the same unit line with identical square footage. One prepared by the seller. One prepared by Chelsea.
Prepared by SEller
166 W 76th ST
Apt 5B
New York • Upper West Side
Listing Stats
Days on Market
193
DAys
Saves on
31
User Saves
Closing Record
Preparation Time
Total Time
-
Prepared by
166 W 76th ST
Apt 4B
New York • Upper West Side
Listing Stats
Days on Market
70
DAys
Saves on
94
User Saves
Closing Record
